Since ChatGPT appeared, the world of artificial intelligence has never been the same. It has become the darling of those who write, program, answer and even solve everyday problems. But now Google has decided to enter the fray.

The name of the bet? Google Gemini - the new AI model that promises to compete on equal terms with ChatGPT. And the most curious thing: it's already winning over many Brazilians.

But what is Gemini anyway? Is it really better than ChatGPT? Is it worth trying out? And why are Brazilians so interested in this new competitor?

We'll answer everything in this post. Just the way you like it: straight to the point, with an honest conversation.

What is Google Gemini?

Gemini is the generative artificial intelligence model created by Google. It was officially launched as the successor to Bard, which many people tested but ended up leaving aside. The difference is that Gemini has arrived more robust, more intelligent and with features that put it in direct competition with ChatGPT.

The name "Gemini" comes from the constellation and symbolizes the idea of dual power: text and image, reasoning and context. It was developed by the Google DeepMind team - the same team responsible for huge advances in AI in recent years.

In other words: it's not a side project. It's a serious bet by Google to lead the future of AI.

What does Gemini do?

Everything you've seen ChatGPT do, Gemini does too. And in some respects, with even more depth.

You can use Gemini to:

  • Writing texts, summaries and emails
  • Creating programming code
  • Translating with context
  • Solving exercises and logic problems
  • Generating creative ideas
  • Interpreting images (on some models)

And since it is connected to the Google ecosystem, it can access information in real time and integrate with tools such as Gmail, Docs, Drive and YouTube - which already gives it an advantage in practicality.

Can you imagine asking AI to look up an e-mail from you, cross-reference it with a document in Drive and generate a report? This is already happening.

Why is Gemini attracting attention in Brazil?

There are three main reasons:

1# Curiosity
Brazilians are curious by nature. Whenever something new comes along, we rush to try it out. The launch of the Gemini created a stir, mainly because it came from Google - a brand that is already part of everyone's routine.

2# Integration with what we already use
Unlike ChatGPT, which lives on a separate site, Gemini blends in with what we already use every day. It appears in search, connects to Gmail, works within Docs... This makes it much easier for those who don't want to "go out of their way" to use AI.

3# The fear of being left behind
A lot of people started hearing that Gemini might be smarter than ChatGPT. This has led to a race to understand how it works and whether it's worth migrating or switching between the two.

What's the difference between Gemini and ChatGPT?

That's the question everyone asks. The short answer is: both are good. But they work in different ways.

ChatGPT, from OpenAI, is a model trained with data to a certain extent, depending on the version you use. The free version (GPT-3.5) is limited. The paid version (GPT-4) is more advanced, more accurate and has recent memory.

Gemini was born with access to the internet and Google's database. It is trained to understand complex questions, reason and deliver well contextualized answers. And as it is integrated into the search engine, it always has the latest updates.

In practice, this means:

  • ChatGPT is great for creative responses, organizing ideas and natural interaction
  • Gemini is strong on data accuracy, integration with Google and more practical solutions

How do I access Gemini?

Gemini is now available to Brazilians free of charge. Just go to gemini.google.com with your Google account. If you're logged in, you can use it directly, without installing anything.

It also appears on the latest Android phones as the default assistant. Instead of the old "Ok, Google", you can talk to Gemini.

Those who use Google Workspace (such as corporate Gmail or Google Docs) will also start receiving integrations with Gemini directly in their documents.

In other words: it's spreading slowly but surely.

Will Gemini replace ChatGPT?

No. At least, not now.

ChatGPT still has a huge user base, an active community and thousands of plugins. It is stable, reliable and has already become a working tool for many people.

What Gemini is doing is bringing competition. And that's great for users.

With two giants fighting, we gain more innovation, more resources and more options to choose the tool that best fits our routine.

In fact, many people already use both. Gemini for things related to Google. ChatGPT for content creation, ideas and personalized responses.

Is Gemini wrong?

Yes, like any AI.

It can misunderstand a question, answer too formally or get confused by very complex topics. AI is still evolving - even though it comes from Google.

But what's surprising is how quickly it learns. With each new update, Gemini is becoming more precise, more fluid and more natural in conversation.

Anyone who has used Bard in the past and is now testing Gemini will feel the difference from the very first response.

Is it worth changing?

You don't have to "change". You can test, compare and see which works best for your style.

If you use the Google ecosystem a lot (Gmail, Drive, Docs...), Gemini can save you a lot of time.

If you like creating long texts, stories, brainstorms or using plugins, ChatGPT is still a powerhouse.

The key is to understand that the two tools are complementary, not direct competitors for the end user.

What about privacy?

This is a sensitive point.

Since Gemini is inside Google, some people wonder: "Is it reading my emails? My documents?" Google's official response is that the model respects your privacy settings and only accesses what you allow.

But it's always good to read the terms carefully. And if you're going to use AI with sensitive data, avoid entering personal information unnecessarily.

The future of AI in Brazil

With Gemini's progress, it's clear that Brazil has entered the artificial intelligence map once and for all. People are using, commenting on, testing and applying AI at work, in their studies and even in entertainment.

ChatGPT has opened its doors. Gemini has come to show that the game is just beginning.

If you haven't tried it yet, now might be a good time to get to know it. And if you already use it, it's worth exploring its hidden functions - such as spreadsheet commands, automatic summaries and even e-mail suggestions.

AI is increasingly present. And whether we like it or not, the best thing we can do is learn how to use it - before the world moves on without us.

See also: 7 movies about technology to watch later this year

March 28, 2025